Tazaki Foods, the name behind the Yutaka brand, was the pioneer of Japanese food in the UK when the company opened the first Japanese restaurant in the country over 35 years ago. Since then they have been the leading supplier to the Japanese restaurants, hospitality industries and food manufacturers in the UK.
Yutaka appointed Get New Design to cover the BBC Good Food Show event, held in December 2014. Yutaka’s stall was very impressive and was one of the largest and most uniquely designed stalls in the whole show. They wanted to present their brand as friendly, inspiring and food for the whole family to try.
Get New Design planned the narrative for the video to be partly-based on an interview with the BBC Good Food Show organiser, Laura Biggs. She provided an overview of the whole event. Her words were then justified by the testimonials of many of Yutaka’s customers who evangelised the merits of Yutaka’s brand. In post-production, Get New Design were further able to give the video an overall sense of warmth and friendliness.