Erdinger is the world’s largest wheat beer brewery with an output of approx. 1.8 million hl. It is widely available and popular across Germany and the European Union and they distribute to over 90 countries. Currently, there are ten varieties of beer available.
Erdinger wanted to create a brand new Erdinger Oktoberfest event (4,000 seats) in the heart of London and were looking for a London-based agency to look after the branding and website design.
Get New Design came up with several logo designs and brand lookbooks. The project was a challenge as they required maximum creativity within very strict existing Erdinger brand guidelines. The website design had to be clean and also have a ‘fun’ element built in as it is a festival website. The use of video backgrounds and large images helped to convey that sense of fun, as well as help to inspire the viewer to make a ticket purchase.